by Craig Kitch A couple of years ago, a lady in our small town was facing financial devastation. She had been diagnosed with cancer 7 months before and was having trouble keeping up with medical bills and general living expenses. A good friend of mine is a well-known musician, so we decided to put together […]

www.craigkitch.com   There are four things that will cause employees to leave your business in this economy:    They don’t feel appreciated  Poor company culture, No growth opportunities  Money. MONEY is the one most often sited, though. When times are tough in the employment line, most people with put up with certain undesirables because they […]

It’s a critical decision to make, and many business people don’t.  Are you going to serve the top end of the market or cater to the lower end?  Do you offer high quality for a premium price or are you the low price leader? You can make money in either place, but you cannot survive […]

by Craig Kitch www.craigkitch.com   Talk with any successful person and they will most certainly tell you about times when it seemed like the world was against them. When the word NO was so prevalent in their life. What made them ultimately successful is how they handled the word “no”. How often have you been […]

By Craig Kitch Not long ago, I held a communication workshop for a restaurant chain and asked a pretty young lady to assist me in a demonstration. As she walked to the front of the room, I announced to the group that we had just held a beauty contest and that one of the finalists […]

by Craig Kitch www.craigkitch.com True North is a navigational term referring to the direction of the North Pole relative to the navigator’s position. True North is different from Magnetic North, the relative position to the magnetic pole. Magnetic North is what drives a compass and is the baseline for most navigational equipment. Airport runways and […]