Taking action on what you know to do is clearly the primary barrier to success in your business. The gap between knowledge and action is much larger than the gap between ignorance and knowledge. Most people fail to reach their goals (whether revenue, customer service or employee retention) not because they don’t know what to do, but because they don’t do what they know. Knowledge is worthless without action.
Here’s an example: you know how to lose weight. Information on nutrition, exercise and living a healthy lifestyle is readily available in books, magazines and on the internet. There are entire television networks dedicated to supplying you all the information you need to stay fit and trim. But if you don’t get off your butt and implement what you know, you might as well kick it all to the curb and be happy with your high blood pressure.
A couple of weeks ago I was holding a workshop and I pulled out a copy of my book, slid a $50 bill in the cover and asked the group “who would like to have this? A few hands went up but most people just sat there. I asked again if anyone wanted the book. A more people shouted yes but most just sat there still. Finally one guy stood up, walked to the front of the room and took the book. In a room of about 75 people, only one person took the required action to get the book and the money.
Another workshop participant recently told me how much she enjoyed the training day. I quickly corrected her and explained that the 7 hour workshop was not training – it was learning. Training begins when you begin to apply what you have learned on a daily basis. Athletes don’t become great by reading books and attending seminars. They become top of their field by taking what they have learned and practicing it. Practice, practice, practice.
So, what is it that you are not doing? My guess is that you have something in mind right now that you have the knowledge to do but that you are clearly not practicing. Success is a decision. Now, go do it!
Source: Craig’s Blog