I never cease to be amazed at the number of people who continue to live in the past and then wonder why things don’t work out. Technology and this new economy are changing everything from customer expectations to business marketing strategies. What worked 5 years ago will not work as well today, and even less well in the future.
At the turn of the last century, most people traveled in a horse-drawn carriage or wagon. Nearly half a million people in this country were employed building or fixing wagons, working as blacksmiths, or any number of other “horse and buggy” related jobs. Then one day, everything changed.
In 1908, Henry Ford introduced the Model T and literally revolutionized the transportation world. Horse related jobs vanished quickly and those who clung to the old ways suffered greatly. The workers who learned new skills and embraced the technology went on to be successful in the new economy.
The same thing holds true today. Look at your industry and identify new trends and new technologies available to you, then embrace them. A large part of my business is sales and marketing and I came across some new technology that will revolutionize the way I communicate with my customers and prospects. Rather than the old way of exchanging business cards, I am now using a new electronic Mobile Card. It not only shares my information with prospects, but adds their name to my database automatically. It is now much simpler to keep in contact with key business associates using texting with my Mobile Card.
If you are like most of us, you are being asked to do more at work than ever before. Take time to evaluate your resources, find the new technology that will take some hassle out of your life, and move forward with more efficiency. What do you need to let go?
Source: Craig’s Blog